Texas Unicom Cdma Marketing Strategy Research

China Unicom has the enormous GSM mobile network, under the condition, it has been building CDMA mobile network. This essay discusses that facing the strong competitor, as a challenger how China Unicom Dezhou Branch realizes the contemporary development of GSM and CDMA through effective marketing strategy and posseses the equivalent strength with its competitor.Analysing the trend of CDMA development in Dezhou , this essay reveals how an advanced technology product is accepted by customers better and faster and makes the users acquire more benefits during usage, that is to say how to turn a technology advantage into a market competition advantage.Analysing CDMA market in Dezhou, with the development technology and economy, the differentiation of customers' demands become more and more conspicuous. With the differentiation of CDMA , China Unicom Dezhou Branch innovates marketing strategies, breaks the traditional corresponding industry marketing model, establishes direct distributors and builds the new market channel with the strategic partners.Analysing the fram of China Unicom Dezhou Branch CDMA marketing strategy, Dezhou Branch erects demand strategic conception. It takes users' measure, and makes the different service items. Considering the customers' demands, it carries out the marketing strategy to attract the customers make them become its users, and realizes the transformation from marketing to service.This essay discusses the guide idea of marketing strategy, that it is: To base the marketing strategy on network building , cater for the market need and fully exert the advanced CDMA technology, in order to cater for Dezhou mobile communication market constantly developing.The marketing strategy target of CDMA market of Dezhou Unicom is: To strengthen the competitive ability in local mobile communication market, increase the number of users of China Unicom and become having the same level with Dezhou mobile.