Corporate Green Strategy Of Continuous Innovation Mode

After our country joins WTO, the domestic enterprise faces the competition pressure from the global market. This give at present relatively international heavy enterprises come and say and in backward the domestic enterprises of status bring the new serious challenge. Besides, one that is with environmental question is outstanding day by day. The voice with very constant environment is higher and higher. The concern that there are more and more to environmental questions consumers. Give domestic enterprises depend on extensive types that exploit gratuitously resource manage and challenge with backward awareness of environment too.This text combines the theses and practice achievements of the strategic research of enterprise. The competitions advantages stem from enterprise's industry environment the dynamic core competitiveness of resource advantage and the innovation ability. Lasting development, existence of the enterprise under the new situation, the factor that must combine the above three respects sustainable innovates. Under new situation . the sustainable development of enterprise want to embody the characteristics of greenly. The strategic mode of Enterprises Green & Sustainable Innovation was put forward under such a situation. Here, it is an enterprise during quite long period that Enterprises Green & Sustainable Innovation, Introduce, aim at saving energy and reduce the cost, reducing the pollution, improve the innovating greenly of environment continuously (include green products, technology, raw materials, market, organization, system, management innovation and inside and spread) the project, And realize commercialization continuously, obtain course of lasting growth of the economic benefits. Enterprises Green & Sustainable Innovation have green quality, constant, benefit increase constant and enterprise develop constant, 4 a piece of basic characteristics.It combines domestic reality who enterprise's sustainable innovate study and publish domestic enterprises innovate difficult to last continuously. This is difficult that Enterprises Green & Sustainable Innovation of domestic enterprise too. And the domestic defects to the green system encouraging and green appraisal system that innovates of the enterprise at present, Make enterprises not carry on the enthusiasm that Enterprises Green & Sustainable Innovation .The backwardness in green innovative respect consciousness of especially the enterprise. At presentdomestic the environmental improvements of enterprises stay basically of the ending improvement. However, it is at Enterprises Green & Sustainable Innovation rise to strategic aspect study to be necessary. Strategic modes on it is the green in enterprises sustainable innovation for implementation green innovative the enterprise practical aiming at and save energy and reduce the costs of the strategy continuously, Reduce pollution, raise the enterprises of respect run the mode friendly qualities, etc. environment products. In view of this, this text at between forefathers and Enterprises Green & Sustainable Innovation the foundations of theoretical researches, Go on and probe into to Enterprises Green & Sustainable Innovation strategic modes that innovate emphatically, because Enterprises Green & Sustainable Innovation belong to international initiative study, Cant study all strategic modes ail-sordidly as space is limited in this text. However, emphatically whether at present domestic enterprises the several a piece of respites of reform that several a piece of importance outstanding respects study this text, And draw the suitable strategic mode. There are several following respects in its main characteristic:1,At the beginning, the article study the system .environment that influencing the Enterprises Green & Sustainable Innovation, At domestic enterprise Enterprises Green & Sustainable Innovation reality, propose the suit strategic mode of properties right system to Enterprises Green & Sustainable Innovation.2, The Article chapters afterwards, probe into domestic enterprise and intern...