Sme Marketing Channel Strategy Research

With the entry of WTO, and the appearing of large sells terminals, channel has become the most important assets for SMEs. It is the common sense and practice for SMEs to control and win the channels. Now the channel strategy has become one of the main marketing strategies of SMEs. So that it is full of strategic meaning to study this issue.First this article begins with the study of the theory of marketing channel for SMEs, and explains the reveal of the trend of modern marketing channel reform for SMEs. Then it analyses and provides the plan of marketing channel design, which is suitable for SMEs, and in the end it provides the advanced management and decision-making process for the marketing channel system of SMEs.