Regional Tourist Market

One of the components and basis of the tourism industry, the regional tourist marketing is very important. On the one hand, the development of regional tourist marketing creates the tourism demand and it results in the tourism supplies. On the other hand, following with the development of tourism, promote the regional tourist marketing both in depth and in breadth. We need investigation and analysis of the tourist all-sides, systematic and actual. Then we will search for the regularity. It will lay a good foundation for exploitation and adjustment of regional tourism.The study applys the theories of marketing, tourism and system theory in order to analyse the regional tourist marketing, which bases internal and external documents summarize on the regional tourist marketing. And the study makes demonstration research. In the end, the research puts forward the tourist marketing. In the all, the paper discusses five problems.Firstly, the study sums up actualities and development currents on the regional tourism marketing. And it points out the motives and significations.Secondly, the paper takes concepts that are tourist, the tourism marking and the tourist marketing. And it lays a good foundation to the paper.Thirdly, the study primary analyzes the tourist behavior and the factor of influence of the tourist marketing. And the paper expounds the method and procedure of the market research.Fourthly, the paper carries through demonstration on the regional tourist marketing of Lijiang municipality. Basing on the statistics sampk survey, tourist behavior and the character of the market.Fifthly, the paper puts up summarize and retrospections the problems and limitations of the research, discusses the study tendency and prospect of this matter.