Vocational Elite To Create The Public Relations Strategy

Our country is being in the economic society big development, the big transformation time presently, the social omni-directional transformation causes the vocational education livelihood foundation to have the tremendous change. The vocational education itself also entered a drastic change time, the old operational mechanism is being broken, the new operational mechanism not yet completely establishes, vocational education with social interaction in contradiction and conflict massive existences. In the different time, the vocational education different displays the huge difference with society's interactive result because of the operational mechanism. Therefore, the vocational education is society's constituent, between its same society other parts exists depends on, presses, the interaction mutually, mutually the system relations.At present, vocational education's development universally has encountered some difficulties, compared with reflects prominently in two major problems: First, "the ordinary high school is hot" the impact, the Vocational school recruits students difficultly, lives the source to reduce gradually. Second, the state-owned Large and middle scale Enterprises are carrying on the reorganization remanufacture, presented the mass staff to come off sentry duty, the employment situation was exceptionally stern. In recent years, the country Educational department already gradually realized the vocational education in the compulsory education important position, and starts to pay attention to the vocational education, takes one of key work vocational education's development, has enlarged gradually to the vocational education investment. Next several years, our country through will construct really teaches the base and the duty teaches projects and so on center, makes one batch "the name brand" the Vocational school, enhances our country vocational education effectively the quality, the promotion vocational education reform. In this case, the vocational education guarantees the survival to strive for the development to highlight the characteristic, the making name brand!This article under the sociological angle of view, the name brand foundation and the public relation strategy effective joint in one, through explained using the structure function principle theory the name brand, and supports the name brand the importance, with name brand to vocational education development influential role. Through the contact behavioral theory, the annotation public relation's connotation, namely effectively the communication and the contact, and using its serves the purpose which the name brand founds. Through to case school, in the name brand founds the utilization public relation strategy, the effective public relations strategy carries on the resonsideration to the vocational education in the name brand construction.In order to inquire into that the implementation public relation strategy to the Vocational school name brand construction's influential role, the author penetrates Chinese one of specially ten big name brand Secondary vocational schools——Changchun Public relation School conducts the detailed case analytical study. Under the sociological angle of view, does the utilization sociology research technique, how pursue the name brand Vocational school to use the public relation strategy impetus vocational education the benign movement and the highly effective development.