A Study On The Core Competitiveness Of Private Colleges In Shandong Province

With the popularization of higher education gradually accelerate China’s highereducation services market is also gradually liberalized, Public Universities constantlycontinue enrollment, foreign universities and private colleges gradually enteringhigher education services market, public universities and private colleges anduniversities have become increasingly competitive, with nearly years of steadydecline in students, the competition will gradually deepened. The face of anincreasingly competitive higher education market, how to survive in the cracks anddevelopment of private colleges and universities must face a serious problem.Of Higher Education after two decades of restoration and development of privateuniversities have been expanding the school,the quality of teaching is also graduallyimproved, however, in compar is on with the strength of public universities is stillweak,although there are individual private colleges and universities in recent yearshas been upgraded to under graduate school level, but in the fierce competition in themarket is still at a disadvantage.Self-financing private colleges and universities,independent management, and its rise and fall entirely dependent on their ability tocompete in the future development of the road, and enhance private colleges strengthand influence of the school is to get rid of private universities severe marketcompetition,the only way, the only way private Higher Education is the key to furtherdevelop and improve the school’s core competitiveness in the fierce competition in afavorable position.Private colleges and universities use of social capital, the market demand, the useof diversified entirely market-oriented business model independent school, and this isdifferent from the private universities public universities the most essential features,is the biggest advantage of private universities.Therefore, that flexible and efficientschool system,closely integrated with the market mechanism is sponsoring the corecompetitiveness of private universities,private colleges and universities are in thefierce market competition to occupy a place of holy grail.