Research On The Relationship Marketing Strategy Of Educational Consulting Company

Recently, based on the transaction marketing, lots of enterprises introduce strategy of relationship marketing and make themselves a new leap forward. Relationship marketing is an activity to establish and maintain business relations between customers and other stakeholders. Correctly handling the relationship between these individuals and organizations is the core of business marketing and the key to success. Hence, relationship marketing research has important theoretical and practical significance to the enterprises.Combining the theory of relationship marketing and the developing situation of S education consulting company, this thesis analyzed the effect of its macro and micro marketing environment, and found out the main problem and specific reason of its operation management. Under the method of data comparison and case analysis, propose the design solution of strategy of relationship marketing to S education consulting company. Based on the principle of positive communication, mutual benefit and reciprocity, and long-term adherence, projected its production and market positioning. In the respects of the costumer, employee, cooperative partner, competitor, and the influencer, this thesis summarized out the design solution of strategy of relationship marketing to S education consulting company.