Private Colleges And Universities In Chengdu Neusoft College Admissions Strategy Study

As China's reform and opening up process, China's private higher education had, rapid development, after 20 years of development, especially in recent years, the rapid development of the quality and scale of the school of private higher education had significant progress, Private higher education has become an important part of china higher education, and it also push higher education in China into a new structure of diversity development step by step.The private higher education of China is undergoing a profund change, since the The Higher Education Law of the People's Republic of China has been promulgated after fourth meeting of the Standing Committee of the Ninth NPC on 29 August, 1998 and The Law on Private Higher Education Promotion of the People's Republic of China has been promulgated after thirty-first meeting of the Standing Committee of Ninth NPC on 28 December, 2002. Chengdu Neusoft Institute of Information Technology (hereinafter referred to Chengdu Neusoft Institute) has set up with the private higher education vigorously developing , Chengdu Neusoft Institute has 7 years of development and also has been through the natural disasters (5.12 Wenchuan earthquake, the institute has badly damaged), at first, the institute has less than 500 students, five buildings, but now, there are more than six thousand students and 26 buildings in the institute, The campus covers an area of nearly 40 million square meters, teaching and administrative buildings'area is 15.9877 million square meters, the teaching equipment value 27.77 million yuan, there are 411,000 books in the library, and the institute has 421 staff including 329 full-time teachers ,the teacher who has master or doctor degree are 67% of full time teachers ,and there are 95 deputy senior title full-time teachers. The institute's overall development speed is remarkable among the influency universities in sichan and even in china, The institute's development process has been highly recognized by the community, but with the development of the times, private higher education is now facing a growing problem, contradictions are particularly prominent, how to use the reasonable application of marketing theory to push the Chengdu Neusoft Institute has further development even the private higher education in China, how to introduce the marketing concept to change the traditional approach of private higher education's development will be our in-depth study and discussion's important issues.First of all The study subject of this paper is Chengdu Neusoft Institute of Information focusing on the analysing its macro environment ,internal environment and the whole industry environment through analysis of consumer behavior research. Meanwhile, the paper will analyze the introduction of the marketing concept of objectivity and the need to clarify STP marketing strategies to promote Chengdu Neusoft Institute of Science and Chengdu Neusoft Institute proposed to promote the development of a series of optimization, through analysing the introduction of the marketing concept of objectivity and the need to clarify STP marketing strategies to promote Chengdu Neusoft Institute of Science and Chengdu Neusoft Institute proposed to promote the development of a series of optimization.This thesis is mainly through an empirical research, to study and analyze the marketing strategy in Chengdu Neusoft Institute of Information Technology. Through the introduction of marketing competition systems , marketing concepts and implementation methods, to further promote the rapid, healthy, stable and harmonious development of China's private higher education. It will have some Scientific guidance, and provide some good and workable ideas on the integration of Chinese private higher education with the market.