"Rumors Crusher": A Study On The Scientific Dissemination Of Non - Governmental Organizations

With the coming of the risk society, people are living in the volcano of the modern civilization. In the face of risk events emerging in an endless stream, the blocked information official channels invite rumors, tremor sensitive nerves worrisome public. A crisis is virtually. In contrast, folk organization squirrel gathered a group of elites, plays an important role in the risk events. They shared risk knowledge, keep the risk communicated with the public as "expert", and have become an important source of media and public emergencies.At present, the folk organization scientific squirrel embodied in the dissemination of content features. Take website content for example, the reports written by scientific squirrel members, played a notable role in our society. These reports successfully shaped the public perception of risk, in practice, adhere to the professional risk, to interpret the truth of daily "micro" popular culture people’s risk "immunity", and keep touch with the audience actively. Different from traditional media, folk organization squirrel take "expert" as the subject, and in the report tendency, image construction and reported to the "experts" frame role more intuitive three-dimensional rendering.Modern risk exhibits complex, global, constructive, multiple characteristics, such as non-governmental organizations squirrels in carry risk information released through new media technology, communication, storage, and other functions at the same time, there also exist many restrictive factors. For squirrels, its business model can realize self-salvation, of excessive dependence on "expert" role, and how to sustain the public’s trust, determines the future development of the squirrels.In the rise of non-governmental organizations, however, we also need to reflect on the science communication system. In the knowledge dissemination system and the cultural transmission network, the traditional media still stay in the translation era, science reporting professionalism and closeness remains to be improved. Despite reports of quality problems, the concept of science communication in China lag behind is also worrying. To facilitate the science communication in the risk society, this needs to be official and private channels of the benign interaction, more needs the joint efforts of the whole science communication system.