Study Of The Role And Function Of The Presenters In The Building Of A Harmonious Society In China

To study mass media, we cannot discuss any phenomenon without its relative social reality. So does the case of anchorman's study. With further development of social reform as well as the advancement of industrialization and urbanization, China is at an accelerate moment of social transformation. The process of this comprehensive transformation is a profound reform of social condition, social structure and social culture attitude, which has a strong influence on social economy, politics and civilization. Transforming society is also a period of various social contradictions and problems. Therefore the proposal of constructing social harmony is just a good prescription for this issue. During the constructive process of harmony society, as to realize the harmony of all kinds of development, conceptions and interests, mass media as well as its anchormen must play an important role.This article analyzes mass media's historical mission from our country's current reality of transforming society and the necessity of constructing harmony society, emphasizes the important roles and functions of anchormen, namely the 'face' of media, proposes the suggestion of building an anchorman contingent in accordance with harmony society. By the way, it is expected that the importance of anchormen in mass media can deserve more recognition and the work of anchormen can be more satisfactory in order to achieve better social and economy benefit. To be more specific, anchormen should transmit theories of harmony society, form public opinion in favor of its construction, and orientate popular will for it through the programs hosted by them. Moreover, anchormen ought to give full play of their special roles and functions such as distinctive brands of media's spokespersons, opinion leaders of the direction of public opinion, reminders of social risks, models of social conventions, builders of healthy culture. In doing so, anchormen will have accomplished something in their media status and then promote the construction of harmony society.