Digital Technology Research, On The Initiative Of The Television Media

With the support of the new technology, media career develops in a high-speed. How to realize the communication activity of media itself? In the digital age,how to further understand the relationship between technology and media? We hope to solve the problem in this paper. There has been debate in the technology determinism or the media determinism. Communication researchers did not take seriously to study the medium itself before Mcluhan. The thoery, five elements of communication process , proposed by Harold Dwight Lasswell,focous on researching the contents and effects in communication and also has the basic uniformity. But the knowledge for transmission channels of media often goes to extremes. Then, in the process of communication, what kind of role does the media as in both ends of sender and recipients in the communication? In the new era of technology,should the viewpoint that"Media is the message"be examined again? Will the progress of transmission technology change the effects of communication? What's the relationship between media technology and media itself? We hope some mistakes can be corrected in the researching and we can find the correct recognition method.