Study On Typical Conduct Propaganda Effects Of Medical And Health Industry

Medical treatment is especially important for people life safety and health. People are supposed to respect medical personnel who save their lives and alleviate pain. However, in China recent years, the problem of difficult and high cost to access medical service, doctor-patient disputes, food safety problems were reported frequently, thus influencing the relationship between doctor and patient and the images of medical and health industries. To improve the public image, government health ministries prudently carried forward the reform of the pharmaceutical and healthcare systems, and actively carried out propaganda to promote advanced models, establish a "white garment angel" good image and promote the healthy development of the medical and health industry.This article investigates the typical conduct propaganda effects of the medical and health industry by applying the communication effect theory and method of empirical research, analyzes the infective factors of parameters in the model, and at last, makes suggestions about how to improve typical conduct propaganda for the government health ministries.The main contents of the article are as below:Chapter 1. "Introduction". It mainly introduces the background, the purpose, the significance, the basic thoughts and the contents of this article, and the literature review.Chapter 2. "The typical conduct propaganda". It discusses the concept, the characteristic and the significance of typical conduct propaganda, lays a theoretical foundation for the following positive analysis.Chapter 3. "Design the empirical research". It mainly introduces the demonstration designing idea of this study, including the setting of the variable in the questionnaire, the presentation of the research hypothesis, the decision of the research frame, the choosing of the survey sample, the designing of the questionnaire, the choosing of the analyzing methods and so on.Chapter 4. "Empirical analysis". It expatiates the detailed process of the demonstration analyzing, analyzes the data collected from the questionnaire by using the statistical software SPSS. It includes data source, descriptive analysis, reliability analysis and correlation analysis.Chapter 5. "Results and advices of this study". It sums up the results of the demonstration research, provides some suggestions as to how to improve typical conduct propaganda of the medical and health industry.