Research On Integration Of Liaoning Ocean And Inland Tourism Culture Industry Development

Economic globalization and regional integration is trend that Sweeping the world and irreversible .Many industries have reflected the characteristics of the times of regional integration, highly associated with tourism cultural industries onto the road of regional integration in response to this historical trend is the inevitable choice, but also satisfy tourism cultural industry development. Revitalizing the northeast old industrial base is an important national strategic plan and promoting the old industrial base of Liaoning one of the ways of economic restructuring is the development of tourism and cultural industries. Liaoning. Province is located in the Bohai economic circle which tourism and cultural resources are diverse, traffic is developed have obvious advantages on the development of tourism cultural industries. Differences in geographic environmental decides the differences of regional cultural resources. Liaoning Province, both land and sea, formed a unique marine culture and inland culture. Both inland tourism cultural industries and marine tourism cultural industries have much in common and complementary, integrating Liaoning ocean and Inland tourism culture industry is taking advantage of an opportunity of regional economic integration and is good for promoting Liaoning tourism culture industry.This article attempts to address the issue about from development trend of economic regionalization, clarify the meaning of integration of tourism culture industry development on the revitalization of old industrial base of Liaoning Province and the development of cultural tourism industry. Conducted a sort of The current academic definition and classification of tourism cultural industries, growth pole theory, points - axis system theory, the core - the application of the edge theory is the theory of this article, clarity of the main tourism cultural industries and the dynamic mechanism of integration, introduced the integration of the mode of tourism cultural industries. Theory analysis to be completed, through field visits to collect large amounts of data, information, tourism cultural industries from the Liaoning environmental background, marine and inland tourism cultural resources of the respective features and aspects of traffic conditions, clarify the development of cultural tourism industry in Liaoning Status. After understanding the status quo, using the scientific method, proposed the development of tourism and cultural industries in Liaoning products on promotional marketing, the regional structure of tourism cultural enterprises and the problems. According to the reasons of the problem and conditions of the tourism culture industry, puts forward the ocean and inland tourism culture industry integration of product strategy, pattern strategy, marketing strategy, and enterprise strategy. In order for the integrated development of tourism cultural industries in Liaoning finds ideas and practice, promote the pace of the integration of development, so that tourism cultural industries in Liaoning can develop normally and scientific, for other provinces and cities to provide reference of integrated development of cultural tourism industry.