Development Of A Way Out Of The New Century, The Yunnan Ethnic Movies

There is no doubt that the development of Yunnan minority subject film has been disregarded since the 21st century, especially after some new failure trials in this area. It is the subject, some thought, can be one of the primary causes of the failure, and many consider that they would lessen their investments in this subject in future to prevent risk happening. However I disagree with it and assign the topic that:the achievements of a film are seldom related with its subject, to prove the topic is the start point of my essay according to the achievements and relevant factors of "Yunnan 3-step-movie",so the course can be considered as the course of searching for the outlet of Yunnan minority subject film. The purposes are as follows, to avoid the further disadvantages of the attitude towards the subject; to look for the solutions of the subject's dilemma by analyzing the concerning factors of "Yunnan 3-step-movie", and to reach the outlet, which is known as "gain both medals and profits"The essay will be discussed into three parts. The first part is about the brief introduction and summary of the achievements of the "Yunnan 3-step-movie" and the current situation of the films on minority subject in and beyond Yunnan province, to demonstrate the significance that the "Yunnan 3-step-movie"contributes to the outlet of the development dilemma of the minority subject. From the second part the ways of heightening the level of value of the theme movies from the solutions of "Yunnan 3-step-movie" will be referred. And then to analyze and summarize the background factors, such as the changes in narrating way, marketing strategy, distribution scheme and so on, that affect the differences of the business achievements of "Yunnan 3-step-movie", to try to reveal some valuable rules that can be helpful for other creations in the area, this is the third and the last part. Add to say, topics directly on "the outlet of the development of Yunnan minority subject film" and "the particular degree of analyzing the "Yunnan 3-step-movie" is the first time referred in relevant researching areas.