Study On The Enhancement Of Henan's Competitiveness Of Cultural Industry

With the Economic Region of Central China promoted to the national strategy, henan, as a great industrial and agricultural province, entered a new developmental cycle. On the condition that henan have to keep the advantage of the traditional industry such as food, energy, metallurgy, equipment manufacturing, etc. It takes the huge missions of keeping economic growth, expanding domestic demand and adjusting the structure, so new growth pole is in need. Since the cultural industry was promoted to national strategic industry, almost all domestic provinces have written it into pillar industrial plan. Its particular advantage such as high value-added, low-power consumption and promising market future guided how to adjust industrial structure and transform the development mode. Cultural industry now is a symbol of the soft power of a country or a region, a major means to intensifying influence, coherence, and charisma. Henan province has long historical cultures, thousands of year—old Chinese refined civilization. The old culture needs to explore, the old civilization needs to revive. So to enhance Henan's competitiveness of cultural industry is of great significance to accelerate rising of Economic Region of Central China, realize the adjustment and advancement of economic structure together with sustainable development.Now henan's cultural industry is in its beginning stage, lack of famous cultural enterprises and products, the competitiveness is weak. On one hand, henan is in face of cultural strikes from western developed countries. On the other hand, henan confronts with domestic severe competitions with eastern regions, central regions and Hong Kong, Taiwan. under such condition as both opportunity and challenge exist, how to greatly enhance henan's cultural competitiveness is significant to the theory and reality. This paper, firstly, analyzes deeply the situation of henan's cultural industrial competitiveness in a macro and micro perspective. Furthermore, through relatively competitive theories, makes an analysis of the main contributors to the competitiveness. With a collection of statistics, a scientific and hierarchical evaluation model is built, including four modules—the institution, scale, factor, and creative. Then, the paper takes the factor analysis as the evaluating measure, puts forward the conclusion that henan is bottlenecked with the lack of institution and production's factors when developing cultural industry. On the basis of that, the paper makes some feasible countermeasures and suggestions to enhance the cultural industrial competitiveness of Henan province, including more institutions to supply, more input of factors such as talents, capital and technology, etc.