The Study On Vulgar Culture In The Times Of Mass Media

Culture is the soul of the community and human-specific resource. It is the pursuitof the meaning of life, yearning for high ideals; what's more, it is the purification ofthe human mind. Culture has elegance, vulgar and vulgar of the points, as the culture'stype in which high culture and common culture point to a healthy and positive valuewhile the vulgar culture breaks the "vulgar" of the sector, to meet the needs of people'slow-level requirements, revealing the low, vulgar, boring and other features. Theemergency of mass media has opened up a new era of cultural transmission, and mediahas become the main access for people to get information. Accompanied byever-changing media technology, the mode of transmission is changing, speed ofpropagation is increasing, scope of transmission is expanding, and communicatingeffect continues to be significant. Today, internet, QQ, micro blogging and otherchatting tools are highly developed, which has already made the world a real globalvillage. Vulgar culture got the chance to go in, aimed at people's psychologicaladventures, met the needs of low-level spiritual requirements, and even interacted withthe media, transferring negative concept such as hedonism and consumerism. Itweakened people's lofty ideals, cleared up people's volitional quality, contributed tosociety's impetuous atmosphere, and was away from the community spirit of the times.However, people are the main subject of culture, not only cultural creators but culturalcommunicator. Therefore, taking people as the fundamental starting point, we mustresist the vulgar culture to truly achieve peoples' all-round development. In Marx'sview, peoples' all-round development refers to the comprehensive development in thesocial relations to create continuously their full talents and abilities, and reflectingtheir knowledge, feelings and intentions in the object. In the age of mass media,cultural development was in the diversified trends, ideological emancipation becamethe irresistible trend, but this does not mean people have no value specification inpursuing free cultural forms, cultural freedom is free under "self-discipline" and"heteronymous" dialectical constrains. Vulgar culture and high culture always change shift, therefore, highly commended high culture is the realistic path to curb the spreadof vulgar culture. Obviously, culture is the anchor for people to be full developed,when only creating healthy new cultural forms, it can be truly people-oriented; whenadhering to people's freely comprehensive development, it can continue to pursue thetruth, goodness and beauty of lofty ideals.