The Duality Of Rhetoric

Rhetoric has a dual nature, that is the technical and artistic. The technical rhetoric is proposed from the basis of the conceptualization of the rhetoric technology, is that built up gradually from the process of words, is the sum of experience and knowledge, including the rhetorical skills, such as explore issuses and read, chapter structure, the use of speech, language styles. Rhetoric technology has relatively constant rhetorical principle, relatively fixed means of rhetoric, relatively stability expression and the relatively determined inheritance pattern. The artistic rhetoric is based on the technical rhetoric, which is designed to meet the comfort on the sublimation technology, mainly in the practice of the skilled rhetoric needs of the shortcomings of subjective and emotional needs of the behavior of organs. Rhetoric has aesthetic, uniqueness and perceptual characteristcs.Technical rhetoric and artistic rhetoric are inseparable. Generated from the rhetorical point of view, technology first, art second; value from the perspective of rhetorical, art comes first, technology based; from the rhetorical reality, the technical strength and artistic weakness.We should attach importance to the objective existence of the duality of rhetoric, and scientific treatment of the contradictory relationship between the two great efforts. We should strengthen the rhetoric art as the core theory ,and continue to improve the theory of rhetoric technology. In practice, we should pay attention to the study of rhetoric technology. Enhance their artistic quality, establish a correct view of rhetoric criticism.