Cultural Language In The Use Of Tea Packaging Design

China is a tea-producing country, rich category, and complete, the tea industry in the national economy played a pivotal role. Product needs packaging, in order to stimulate consumer desire to buy, the competition was getting tea packaging trends. Tea culture is the accumulation of human culture for thousands of years long period an important part in the culture of tea packaging design in the use of language, into the national traditional elements, can effectively improve the product of cultural values. Anji white tea is a treasure tea varieties, is extremely rare, deeply loved the people, but Anji white tea sales trading business to focus on the sale of tea, ignoring the brand development, product packaging, lack of culture. This graphic from the use of traditional painting as a theme; draw inspiration from calligraphy; clever use of color association function; based on traditional materials, combined with new technology innovation; style rooted in the nation, combined with innovative design concept of the five containers elaborate packaging to enhance the culture of Anji white tea, to enhance its brand image, enhance their competitiveness approach. Concludes with a summary of the tea culture reflected the importance of packaging.