Applied Research, Commercial Space Large Illustrations

There is an essential difference between the large-scale commercial illustration and the mural. The mural focuses on the artistic profundity and influence, and the commercial illustration is to achieve business goals, on the basis of which it also tries to pursue artistic objectives. So, the purpose of commercial illustration is more clear and direct. With the accelerated urbanization process, there is a great change to people's aesthetic taste, with individual demand more obvious. In order to achieve the purpose of business communication, the large-scale commercial illustration must pay close attention to the psychological needs of consumptive "human beings" and make creations for different types of commercial spaces. As a result, the target and direction of the commercial illustration are more obvious.Meanwhile, the commercial illustration in large spaces has an increasing influence due to its volume and other factors, and therefore it has possessed a certain public functions and public missions. So, its evaluation system should be different from other commercial illustrations. This paper argues that the application and assessment of the large-scale commercial illustration should take humanity into account in parallel with commerciality, even with more emphasis on human values and human care.