Study On The Impact Of The Digital Movie On The Audience

The digital movie, a new artistic form, is the outcome of the marriage of the digital technology and cinematics. There are different attitudes towards the digital movie, some people belaud it strongly, and the others criticize it seriously. How should we understand the impact of digital cinema, and how should we know the digital movies? This paper aim at the impact of digital movie on the audience, and try to reveal the relationship between the "man and movie" which is the result of the digital technology is applied to the new movie media. The goal of this paper can enrich and deepen the study of the impact of technology on society, and also help people live better life to "keep ego and self perfection." in the times of digital film.From the technological perspective, this paper probes the history of movies, describes the course of the movie development. The project adopted the method of the combination of logic and history while incorporating other specific research methods such as documents analysis and comparative analysis.Based on the theory of duality of technology application, the paper analyses the impact of digital movies on audience. The main contents are:First of all, it sorts out the historical evolution of movies from a technological perspective, defines the digital movie, illustrates the basic principles of Digital Image Technique and describes the whole processes of movie production, i.e. making, issuing and showing, revealed the characteristics of digital movie. Secondly, it analyzes the impacts of digital movie on the audience from the angle of audience. The impacts concerns the establishment of a new relationship between the movie and audience, the impact on the aspects of people's hearing and visual, construction of the discourse power of movie subject. Thirdly, based on the analysis of the impacts on the audience, further, the paper assesses the impacts, reveals the positive and negative effects of digital movie on the audience, and from the standpoint of humanism reflection, explores the three causes of negative effects, i.e. the technological factor, social factor and human factor. Finally, it should be far away from two attitudes of optimism and pessimism, and accept the attitude of realism towards the digital movie, and explore the method and tactics to implement the attitude of realism. The paper provides that there are three aspects to gain the goals, i.e. social force, the audience and media itself.This paper considers that digital movie is a technological achievement and a cultural achievement. The duality of the impact of digital movie on the audience exemplifies the duality of the social application of technology, shows the close relationship between the technology and society closely. In order to realize the harmony between the digital movie and human being, to make human being to live happy life, it has to adopt a reasonable attitude to digital movie, and make an active effort to keep away the negative effects of digital movie.