Study On The Management Model Of Shandong Cultural Industry

Cultural industry is known as the sunrise industry of the 21st century, which is one important factor to promote the rapid economic development. With the high penetration of the broad field of culture, cultural industry accounts for an increasing proportion of the total economy which as a new economic growth point of the rapid rise. Since the reform and opening up, China kept sustained and healthy economic development, and it carried throw a significant jump in overall national strength,. While it has a major adjustment of industrial structure and it is a strong impetus to the development of cultural industries. Development of cultural industry has become an important choice in the transformation of economic growth and sustainable development strategy to achieve social development goals. However, compared with the other developed countries, there are many problems in China's cultural industry development. Currently, the cultural industry developed rapidly in the world's countries especially in the developed countries. The tertiary industry has made a big contribution to GDP which has reached 70% in developed countries,while it is only 33.6% in China---a figure even lower than the level of a considerable number of the developing countries. Therefore, the development of China's cultural industry is an arduous task, while, formed a scientific management model is the key to promote the cultural industry in China. Management of cultural industries is the major social issues which need to continue to explore. Conducting a comprehensive exploration and analysis to the management model for the cultural industry is the current and future development of cultural industries that needs to be addressed pressing issues.Shandong is one of the cradles of ancient Chinese culture, which is known as "the hometown of Confucius and Mencius, state of ceremonies". Qilu culture, revolutionary culture, coastal culture, canals culture and folk culture shining light of wisdom. The province's economic and social development is at an important period of transition. In the process of the realization from the big province of the economic and culture to the strong province of the economic and culture, the important role of culture has become increasingly prominent. The cultural development entered a new-stage and the situation has put a higher demand. With the development of the globalization, cultural industry in Shandong province is facing the double challenges and threats from the home and abroad. How to seize opportunities and meet challenges, and actively learn from the outstanding achievements to develop the cultural industry of Shandong to improve the market competitiveness of cultural products in Shandong Province is an urgent issue that needs for research to resolve.In this paper, based on the research literature, combined with relevant theoretical knowledge in management studies and economic studies and introduced the domestic cultural industry development; the same time, actively learn from other countries and some developed provinces of China cultural industries, to make a strategic analysis of the culture industry in Shandong Province. Exploring and building the management of cultural industries in order to promote the development and prosperity, of cultural industries in Shandong Province...