The Interaction And Countermeasures Of The Mass Media And The CUBA League

The development of the CUBA league already more than a decade, as a mainstream event, with its unique CUBA the connotation and denotation of. His with high school students and college students as the main audience, whose purpose is to educate people, and is in order to build new basketball cultivating high-quality talents with a goal, system is for the basketball training base and draft camp based on backup talents selection and training, guide, cultivating and promote the university students' basketball development for Chinese basketball development, cultivation of high quality back-up force, promote basketball career development to make a bigger contribution. Such a basketball tournament, its development not only to rely on its own wonderful to the degree, the audience approval degree, but also largely going to rely on mass media event and related information for the spread of sparing no effort. Can say to promote the development of factor is the league, from the aspects of the league itself, the integrated competition system competitive level of recruitment, training, players and the whole of China's sports market development level and so on all is closely related to the development of the league. Among them, the mass media to promote the development of the CUBA league is one of the important factors, both between to promote each other and mutual influence, and inseparable.The purpose of this study was to this article through understand China university basketball league development present situation, the analysis of the mass media for the spread of the CUBA league status quo, strive to objectively comprehensively, and discuss the mass media CUBA league and the interactive relationship between the benign interaction and analysis of the Fei Liang Xing interaction between CUBA league, promote and develop the mass media dissemination quality organicsynthesis, proposes the solution and promote its development development countermeasures.This paper mainly with communication, sociology and related subjects, the literature material method, interview and investigation method, Delphi method, mathematical statistics research method of the mass media, the spread of the CUBA league for investigation, survey results:the mass media for the development of the CUBA league plays a promoting role, through its various communication means propaganda, promote the rise of the CUBA league fame; Both the supervision of public opinion effect, can build a good public opinion atmosphere, promote the CUBA league as college students league itself is unique charm, not only promoted the development of training league premier league atmosphere of strong, ensuring a healthy and stable, the league toward vitality direction; Meanwhile, the media participation increased exposure, but also bring a higher advertising expenses and sponsors, financial support in the league with promoting is obvious, for the whole of the CUBA league the formation and development of sports market also play a role of cannot be underestimated. On the other hand, the interaction of the two also promoted the development of mass media event, broadcast television rights CUBA high income, RSS high quality event for technical and professional requirements, all in virtually promoted the development of mass media. But the Fei Liang Xing interaction between also manifest in:transmission methods single, are not considered the audience watching habits, the league itself quality is not high, format is not perfect, the whole sports market development incomplete effects, etc. In order to better development, improve the CUBA league the spread of mass media, the article puts forward the quality related countermeasures and Suggestions:government should perfect the relevant laws and regulations; Perfect league operation mode; Ease of CUBA players learning and training, improve the contradiction reserve personnel training system,; CUBA for more academic research and exchange activities; CUBA rich campus sport culture connotation and denotation; Rational orientation of development in the basketball system CUBA location; Widen funds raise channel; Establish the CUBA league media and joint promotion news release system; Enhanced with CCTV5 and other media cooperation. The media:expand the CUBA league humanized media and to strengthen the interview space, CUBA, making the analysis of the audience, discover the biggest broadcast schedule spread face.