Study On Development Evaluation And Strategy Of Regional Tourism Based On Niche

Abstract:Using niche theory and interdisciplinary method, the thesis will study the development pattern of regional tourism in Sichuan Province with the method of quantitative calculation, supplemented by qualitative analysis.The niche evaluation system of regional tourism cities, which consists of23index factors in4dimensions, is constructed according to niche theory. It believes that the niche of regional tourism cities should be evaluated and reflected by index factors settled into3layers, namely system layer, status layer, and variable factor layer.The data from2006to2010are processed dimensionless using Z scores standardization. The value of each factor is determined by entropy method. The niche of the dimensions and index factors of each city are determined by niche model of tourism. The cluster analysis on the niche of the regional tourism in Sichuan province results in4grades of areas. The1st grade is Chengdu; the2nd grade includes Yibin, Nanchong, Leshan and Mianyang; the3rd grade includes Deyang, Luzhou, Suining, Zigong, Liangshan, Aba, Guang’an, Panzhihua, Ya’an and Guangyuang; the4th grade is Ganzi. Through the analysis on tourism resource, tourism market, social economy and environment of the province, the research found the differences among the16cities’tourism niche in Sichuan Province is flat. The flatness indicates the existence of a proper gradient of the niche width development of the regional tourism, and the regional economic integration could be achieved via regional tourism cooperation among the cities in Sichuan.The strategy may facilitate the development and competitiveness of Sichuan regional tourism and the specific measures will be put forward in aspects of integrating tourism resource, completing transportation network, forming tourism image, expanding tourist market, and optimizing tourist environment.