Research On Anhui Metropolis’s Newspaper Health Communication And Audience Cognition

In today’s society, people’s living level improved gradually, but it can not hide the existence of a variety of risks, risks within the field of public health was particularly specific, and even prominent. After entering the new century, all kinds of food and drug safety, major infectious diseases and other public health emerge in endlessly,"SARS" spread around the world,"a flow","avian flu" pandemic,"waste oil "," shoes yogurt "and other such incidents come out one after other, impacting directly on people’s healthy and safety, so health communication become more and more important in people’s life.Anhui, as a province in central China’s rapid rise has been plagued by many health problemsin recent years, such as Fuyang foot disease, hepatitis C Guoyang and events in HIV Northern Village, which push Anhui into of public opinion. Anhui has become an important health communication research text. Research on the health communination have a strong representation and reference value for the other provinces.Metropolis as a media contact closely with audience, is undoubtedly the best of health communication text.Summary the existing research, health communication has made some progress in our country, Metropolis newspaper not only records health communication development, but also a importance bridge connected with the audience.Through the study found, Anhui Metropolitan Health Communication is not haphazard, is affected by many factors such as the role of discourse.The research should not just stay in the Metropolitan Health Communication text analysis, it is have to take into account dissemination of information on health audience feedback.Through text analysis and survey research methods combined, The paper concentrated on the Metropolitan Health Communication for different perspectives sum, sum, and then from the overall perspective of Anhui Metropolis Health Communication of the picture, in order to find the back groud of the regular pattern of development of health communication and actual reason. "Xinan Evening News","Hefei Evening News" are the most representative of the media in Anhui province, the researcher on will equitalbe. The Characteristics of the health communication text are carried on the analysis of reports, total layout, type, source, and theme,etc,It shows that both of them are common and full of personality. If the research is the analysis of clinical health communication,the discourse analysis is further studing the status quo of health communication.It can found that Health Communication influence, by political, economic, cultural and other factors.The contents of the health communication produce actual effect only with have the aid of audience’s awareness. Another research view of the article is audience’s awareness about metropolis daily health communication.The questionnaires of Cognitive research to the residents in Hefei area, It can found the audience’s awareness of metropolis daily health communication much better. Due to different ages andcontact of different media, led to obvious differences of audience’s awareness.Media public trust reducing causes audience questioned its authority. It can be seen that the media must pay more attention to audience’s feedback for having good effect on health communication.Content analysis and audience awareness, constitute the two faces of health communication, but which can be seen that metropolis health communication are still have some problems. Cognitive level is difficult to unification, lack of systematic health communication model and so on. In conclusion,only the metropolis Health Communication change its Communication strategies,such as dissemination of health concepts, stable and healthy spread audience, establishment high-quality health supplements and other strategies,that can solve some problems, build its own brand of health communication eventually.