On The French Art Nouveau Poster Design In View Of The Consumption Culture

This thesis is divided into five parts: Chapter I: mainly discusses theresearch background of French Art Nouveau poster design, and also somebasic issues of this thesis, such as the basic content, research method,purpose, the significance etc. Chapter II: discusses the Art Nouveau Frenchsocial life is soil that is a poster design for the generation and development.Social life changes on the poster’s influence, mainly in the political economy,science and technology, education policy. The influence of mass consumptionon posters, mainly in the commodity consumption and entertainment leisureconsumption, namely food, supplies, commodities by high-tech meansentertainment, tourism, and sports activities. Chapter III: introduces theFrench Art Nouveau poster design development. Mainly elaborated theFrench Art Nouveau posters in the commodity consumption theme posters,including food posters, supplies posters and technology commodities poster;entertainment leisure consumption theme posters, entertainment poster,tourism posters and sports activities poster on the achievement ofdevelopment, and according to the different theme poster developmentachievement of French Art Nouveau posters in printing technology, femaleimage prominent, decorative, curve and the naturalistic features, differentdesigners with their own style. Chapter IV: focuses on French Art Nouveauposter design, poster design achievements of the impact and significance ofmodern poster design.