The Fast Consumer Goods Sales Of Language Research

With China’s rapid economic development, economic activity has become the center ofsocial life. The sales language is becoming the center of language studies. However, for theFast Moving Consumer Goods sales of language research and practical application, especiallyoral English study, it is the weak link of Chinese application research, this paper mainlyreference the Fast Moving Consumer Goods sales of language research.By following the Fast Moving Consumer Goods counterman record the transcript of thebusiness and its clients; and the FMCG counterman use recording equipment to record theconversation with their customers, then treatment it into text form and by interviewing withFMCG counterman to understand the using of the jargon. The paper trying to studying theFMCG industry language system by using the corpus that coming from three ways which asthe research object.This article is divided into five parts.The first and the second parts of the FMCG saleslanguage is studying composition and speech style.It is consisted of specialized vocabularyand sales terms.It is purpose,flexibility,repeatability,and express sincere,with the wake upshow,convincing and more use of praise languages.The third and forth parts is mainly studying the syntax and the session.By the corpuscollected,the interrogative sentence,the comparative sentence and the omitted in the form aremore,the imperative sentence,the passive sentence and the chief statement are less.The fifth part is studying the main problems in the FMCG sales language and give somegood recommendations.Using more jargon,making wrong commitments,too much emphasisand not pay attention to communication are main problems.the company need pay moreattention on sales language.