Research On Visual Rhetoric Art Of Zhang Yimou’s Movies

Film has its own unique language patterns. As the most important ideographic means, Visual rhetoric Not only can make the audience to enjoy the beautiful visual feast but also can make the film art to have an unparalleled artistic temperament and beauty, and it also greatly enriched the aesthetic tension of the film art and performance content.My article was from the visual rhetoric of the practice’s angle. At the same time, I analyzed the academia’ research of Zhang Yimou’s film and combined with the film’s visual rhetoric research. Through the comparison of Visual rhetoric Expressing means and Ideographic methods, I think the reason that Zhang Yimou’s film can repeatedly win the world film awards and the box office offen get great success was the use of visual rhetoric artThe artistic features of Zhang Yimou’s films visual rhetoric embodied in the following three aspects:Firstly, he used the ultimate in color and composition as two basic visual rhetorical elements. By used the interpretation of its elements, so the audiences appreciate the visual event, at the same time taste video to convey emotion and mood. Secondly, he divided film synthesis of visual rhetoric into single mirror language of visual rhetorician mirror language of visual rhetoric. Zhang Yimou took close-up on the language of visual rhetoric in the single-lens, as away of emotion outside to express the real world through the long lens. The visual rhetoric of the "single-mirror language" is minding and the presentation of specific image in the film depth. The visual rhetoric of the "multi-mirror language" is from the collision of the screen combination, and the sublimation of the sound and picture combination. He explained the appeal of the film from the two perspectives. In the end, he used of metaphors and symbolism of these two means to express the film implication, and he imaged visual rhetoric of the various elements work together to symbiosis reflects the director’s visual rhetoric intent to stimulate the film visual rhetoric unmatched rhetorical potential.By use the visual rhetorical art, Zhang Yimou’s film achieved a meaningful form of conveing the beauty, and his films created the value and impact of the following three aspects. First of all, completed the film’s poetic construction through the lens of poetic treatment and classical calligraphy and painting impressionistic and get aesthetic pleasure in the secondary visual rhetorical construction activities. The second, through the presentation of the folk spectacle created a strong national atmosphere and taped the implication of national culture as well as use the visual conflict to perform the concern of the female. At last, set up a Zhang Yimou’s film brand that based on the visual rhetorical, and realize the film’s market value.