Research On Visualizing Package Design Of Beijing Style Pastry

Beijing style pastry has a long history and varieties of choice, it’s a important part of Chinese style diet, and also representing Beijing regional culture. However, as the development of China’s economy, Beijing style pastry has faced many opportunities and challenges. The packaging and pastry is self are bound together as one product, the study about language of package visualization is to understand the expression of the product from visualized art format. In this article, we will discuss how study of the visual language of packaging could help Beijing style pastry to express its culture value, raise its social status, and may be helpful for other similar products.The article has three major discussions. First, study both product and packaging of Beijing style pastry, examine the function value of package. Second, how visualized art form play role in multidimensional packaging design; set examples of how unsuccessful packaging design should effect its market value, and summarized the importance of study package design in multidimensional space. Third, by research problems of existing pastry product, packaging design should combine the art and culture background of the pastry itself, and turn it into a visualized art form. Use the knowledge of visual design language to satisfy consumer, and makes it suitable for the market.Study of packaging visual language should help raise the cultural and economy status of Beijing style pastry, promote its business value, be competitive at market completion, brings out the energy of traditional Beijing style pastry to modern world. It’s also promoting Beijing traditional culture, and protecting it as well.