Ethical Thinking Of The Media Entertainment

With the development of social economy, the people have more leisure time to relax mind and ease pressure. Because of emphasis on spirit lives, Media Entertainment has become one of the important features in recent era. The Media Entertainment not only reflects people’s lifestyles, the concept of values and aesthetics thinking, but also it contains ethical principles. From the point of ethics, we investigate some phenomena and problems that appear in value incorrectness in Media Entertainment. And we also analyze some problems of value incorrectness on the basis of reconsidering into Media Entertainment. Then, we want to find the origin of value incorrectness in order to realize the Media Entertainment’s moral values.Entertainment is a practice activity in leisure time that people pursue happiness to show ability and development. Media Entertainment is a new form. It means an entertainment activity on the basis of all kinds of media (Traditional Paper Media and Modern Electronics Media). As an objective needs, Media Entertainment can help people enrich lives and satisfier spiritual needs; promote development and relieve stress. Meanwhile, because of moral culture and value concept in contents, participants and designs in Media Entertainment, it can play active role in moral construction.Media Entertainment is a prominent phenomenon in recent culture. It have the close relationship with morality. So, Media Entertainment should be controlled by morality. Nevertheless, some reasons including misunderstanding to entertainment essence, economic interests and value distortion, Media Entertainment exist a kind of serious tendency of demoralization. It shows obliterating entertainment’s Moral Value, neglecting value-oriented, lacking human care, which lead Media Entertainment’s moral ecology imbalanced and faith lacked.If make the Media Entertainment taking active effects in Moral construction, we must correctly manage and guide the Media Entertainment. Under the persistence principles between harmless and responsibility, we not only should strengthen systems standard and enlightenment direct, but also promote entertainer’s moral self-discipline level. Only by directed correctly through the ways above, Media Entertainment can get continual and healthy development.