The Study Of The Relationship Between The Cultural And Creative Products And Consumer Communities

In the21st century, Cultural and creative industries developed quickly around the world, industry radicalization areas are extended continually, the modalities of the Cultural and creative products derive from cultural and creative industry are rich and varied, they can meet the demands of the consumers. This paper base on the products of the " Harry Potter" industry chain, to study the relationship of the cultural creative products and the consumer communities. The paper from the following aspects to explain:Firstly, base on the "Harry Potter" creative products, to define and class the cultural and creative products in the paper, to analyze the emergence of the " materialization" phenomenon and its causes in the cultural and creative industry, and analyze these " materialization" cultural creative products how to unite consumers to form the consumer communities further. Secondly, discuss the consumption communities’influence on the cultural and creative products’production and marketing. Thirdly, base on the consumer communities’leading position and its public consumption to analyze the power of the consumer communities and its effect on the development of the entire cultural creative industry, and in order to further illustrate the necessity of creating consumer communities. Fourthly, focusing on the relationship between the cultural and creative products and consumption communities and propose the construction strategies of the consumption communities. This paper will be based on the study of the relationship betweenO the cultural and creative products and consumer communities to find out its meaning and value.