The Research On Using Sign Language In Advertinsing Design

Many of the hearing-impaired in the world, who look like simple life style over theaudio and diversity of one’s life, they are only rely on the use of silent language tocommunicate with other people. Sign language as a silent language way is plays a veryimportant role in interpersonal transmit information. As the daily language act, singlanguage is widely used in real life, and gradually formed its own symbolic meanings.From interpersonal communication and the process of information dissemination is notdifficult to find out that symbols are divided into two ways: one is a language symbols,and the other is non-language symbols. Language symbols as rational transmittedsymbols are usually refer to the form of the expression of the words; non-languagesymbols is on the emotional way, which usually giving the space of imagination, anduse color and pictures to convey visual information. To design the non-languagesymbols can enhance emotional in the awareness and audience communication. How touse the language symbol into design, create a deeper level of design culture,highlighting the unique national spirit, which a subject is need repeatedly thinking andpondering, and thus its has significant exploration and development in the value oftheoretical and practical.This research is in the macro environment of symbolic application of practicaldesign art and the core issue of research is that skills and innovation of the signlanguage in the creation of practice. The basic of theory is sign language and bodylanguage. There are three faces analyze this sign language, including the value anddifference of the general sign language in the dissemination of information; the fullyemotional expression in practical; and special skills and ways of innovation in thevarious manifestations. It has explored the effective and influence of the symbol of signlanguage used in advertising design and the significance of the modern art of design.The process of sign language used in the advertising design, in addition to thecombination of some design cases and the theory, so as to this article have threeinnovation points: firstly, the symbol of sign language used in the actual informationdissemination in the macro environment, and get three important factors, which areinfluence its nature and ideographic. It is including that regional difference, theaudience difference, and the fundamental difference in the cultural. Secondly, in order toreach the actually effective in the advertising, we can use of sign language in manyforms: directly imitating the shape, metaphorical expression and abstract symbolism tosolve the three-point influencing factors. Thirdly, through the new technology, media,and divergent innovative ideas, make the sign language symbol to use in advertisingdesign to be more perfectly.