To Explore And Present Of China’s Traditional Culture In The Modern Poster Design

Traditional Chinese culture has a long history, profound, among the thousands of years of development and heritage of its national characteristics have been presented in world culture as a unique Chinese style. Throughout the international community, has now entered a highly information-oriented network of digital multimedia era, new materials, new technologies continue to develop and use new ideas to constantly improve and update, poses a severe challenge to the traditional culture.In the growing process of modernization, we should be good at discovering the aesthetic in traditional culture, religion, creed, national, and the daily lives of the elements, combined with modern, avant-garde technology it be reasonable decomposition, reconstruction, processing, re-creation, form and spiritual content to inherit and carry forward the traditional culture, modern art and design has a soul, vitality, and with Chinese characteristics.Poster design as visual communication in a shiny card in different parts of the commonality of ideas of the people of different cultural backgrounds, graphics cultural performance, order people removed due to cultural, geographical, language, race, human exchange generated hampered by several factors, to achieve direct communication between the mind through visual graphics.On ideological content should reflect a financial classical and this way of thinking, of caring humanity many cultures, is the embodiment of "modernization" in harmony with nature. The creation of the poster design should be the spirit of traditional art and modern concept of organic blend to lead the modernization of the spirit of traditional Chinese art, philosophy, they will be presented in line with the common human needs for survival, the contents of the aesthetic needs of a unique and innovative design techniques expression of the works of Chinese traditional culture, its creation out of works of art with a strong characteristic of the times, but also implies a deep oriental cultural characteristics.Based on the background of traditional Chinese culture, poster design as a starting point to dig the excellent resources of traditional Chinese culture, comparative analysis of home and abroad for the inheritance and development of traditional culture, to sort out its essence, deconstruction, drawing reconstruction of the use of to the practice of art. I hope to take this theory in the creation of the poster design for designers relying on traditional culture in the modern poster design as well as modern art and design radiate infinite vitality.