The Study On"Anti-Culture " Form Of Culture Industry

Cultural industry has risen rapidly as a new industry around the world. It has been the fifth right after the economic, ideological, military and religious rights. As its economic potential, culture is transforming from "implicit rights" to the "obvious rights". With the rapid development of cultural industry in China; the cultural industries will promote sustainable development and enhancement of the comprehensive national strength of China’s economy. In the development process of cultural industries which based on the cultural core, there is a situation of alienating cultural source even run into opposite direction which we called counterculture. The emergence of counterculture in culture industries is due to inherent contradictions of their culture and industry. Counterculture appeared at the same time with the development of culture industries.Internal analysis of the counterculture of cultural industries will help us to capitalize on the counterculture extension of the cultural industries and then conclude the counterculture form of cultural industries.The emergence of counterculture is not only contact with culture characteristic but also affect by the economic interests and social environment. The study on counterculture forms of culture industry which caused by this three elements will help us avoid and waken the side effects caused by counterculture. To inhibit the trend of counterculture is a complex and system job. Standardization of government management, innovation of training mechanism, establishment of the subject system, the reconstruction of value assessment system and innovation of development mode is very important to the development of cultural industries. Correctly solve of this problems will be able to prevent the cultural industries to the counterculture orientation. The development of culture will move toward along the path of sustainable development.