VANCL’s Internet Advertising Visual Culture Study

This article by "every guest sincere product" network advertising works as the research object, try to use the visual culture several analysis method, trying to learn from the image, form, art history, ideology, semiotics and hermeneutics and so on the different Angle, explore network advertising the visual culture connotation.Internet advertising visual culture characteristics, including visual sense, visual taste and visual communication. From the particularity of the network advertising itself, the vision and the view of communication to look at one of the cultural connotation. In all honesty is the specific case asVANCL, art form and transmission mode has its own characteristics.From the point of view of visual sense,VANCL in the network advertising, the contemporary society about the rise of female consciousness, and high quality life is the balance, poised, and happiness, concise and organic house life philosophy, return to natural ecological view of the focus on environmental problems hot spots of society, the traditional sense of male leading mentality in today’s society to reflect, and the mainstream phenomenon and personal shaping their values the interpretation of the meaning.From the point of view of the art form, VANCL in the network advertising, trying to explore the picture contains semiotics meaning, and the format of the visual effect brought arrangement, in order to form the perspective of application of the formal beauty that advertising principle, advertising on the details of the treatment, and sets and light to create visual feeling, etc.From the point of view of the mode of transmission, VANCL derived a special cultural phenomenon, namely every object, it is the basic form and content, and bring social and cultural effect, the spread of its significance and marketing in today’s consumer groups influence.