Study Of Jewelry Color Design Based On Kansei Engineering

The color is a major component of the product, attached to the shape of the product, but Ithas More visual impact than the shape. Today，with increasing convergence in the product formand function，more and more products on the market is facing a color selection, color isbecoming a fashion into the lives of consumers. Successful color design can not only play therole of decorative, but also make the product more attractive, improve product quality andcompetitiveness, then finally increase the value of the products.Based on color theory and Kansei engineering theory, this paper is to direct at the jewelrycolor design, taking acrylic hair products as an example. With taking the user as the goal, makethe professional color terminology be converted to a simple perceptual semantic, and form thecorresponding relations between them, provide the method for the jewelry color. By thismethod，we hope to improve the efficiency of designers work and color quality. It mainlyincludes the following aspects:1. The acrylic hair accessories product research. With investigating acrylic hair accessoriesexisted on the market, we understand the circumstances of its color and summed up the law ofmatch colors.2. The extraction of emotional semantic words. Through the papers, networks, productcatalogs and magazine advertising, we collect the color of emotional semantic words, coupledwith the recognition survey questionnaire for users and designers, extracted with jewelry andranked higher linguistic terms.3. Jewelry color scheme and inductive semantic word mapping. With quantitative methods，express the corresponding relationship of emotional semantic words and color scheme.4. Using CORELDRAW software and programming to digital. Design the acrylic hairaccessories color with programming of the CORELDRAW, and intuitive presentation of theproduct color scheme.