The Study On The Correlation Between Xiangxi Theme Film And TV Plays And The Development Of Xiangxi Tourism

Film industry and the tourism industry is not industry of two mutually isolated, inthe internal and external factors have driven, they exist between immanent organicconnection. This kind of immanent organic connection not only determines the filmindustry and the tourism interaction mechanism, also decided the industry effects andintegration path.In the film industry and the tourism integration in the process of feasibility, thearticle from the film industry and the tourism function characteristics, combined withthe film industry and the tourism industry have their advantages and disadvantages areanalyzed, that the two are interdependent and penetration strategic relationship, at thesame time, technical innovation, market mechanism and consumer demand driven two,accelerate the convergence between.In film and television drama of the impact on the tourism industry, through to thefilm and television play effect analysis found, film and television on the impact oftourism destination is the essence of tourism destination marketing new mode, currentXiangxi tourism on film and television drama effect use the main stay in borrowedtelevision drama show of tourism destination marketing mode, the lack of resources andthe combination of the six key elements of tourism, film and television effect by activeplanning tourism project consciousness is weak, not very good grasp tourism andentertainment confluence " melting", led to the tourist attraction tourism experience,tourism products, consumer products, and film and television industry union are notclose together, combining the domestic and international film and television marketingsuccess stories and industry integration theory to the study of tourism and entertainmentconfluence of new path.The film and television industry impact on the tourism industry is the effectivefeedback, but at present Xiangxi tourism industry of film and television industryfeedback still cannot get a good guide," after the film" development, capital investment,the movie and television culture brand promotion by tourism limited help. So tourismand film industry fusion lack of interactive dynamic, based on the film and televisionindustry chain and the entire process of tourism activities analysis, thought that thetourism of film and television industry, affect the process, is the essence of tourism"resource" and "functional" as the breakthrough point, through the various elements ofthe movie and TV tourism industrial chain penetration process. Based on the elementsof tourism author, according to the elements of their attribute tendency, discussed thetourism to the film and television industry chain in the creation, marketing, distributionand chain extension film mechanism. And on this basis, combined with the Film andtelevision industry the impact on the tourism industry, tourism and the film andtelevision industry, summed up the path of integration. This article from the perspective of industrial convergence to the film andtelevision industry and tourism relations, Xiangxi film industry and the tourism industrydevelopment present situation, industry and the driving factors and the Xiangxi filmindustry and the tourism interaction process to undertake thorough analysis. To discussthe film and television drama as the representative of the cultural creative industry andtourism industry integration mechanism, and put forward the corresponding proposal.