Design And Application Of Public Service Advertising In The Minority Media

public service advertising as a social development to a more mature phase of thelogo, is the holding of a caring public showing in front of an audience. However, theconcern of this goodwill is often not given due attention because of improperpresentation, also failed to achieve the desired publicity. Condescending preaching,the old expression often appear in which the spread of mass media for public service ads, the result is the advertising theme not get the attention of the audience. The one hand, the reasons leading to this result is not paid attention to the role ofpublic service concept inthe audience in the process of dissemination. Only therelease of information on a certainheight position, while ignoring the audience what information you want to accept, and did not focus on what can be more effectivedissemination of information. Mistakeof thinking that the audience can only passivelyaccept the expression of the designer.At the moment, some public service advertising cases presented in the niche mediato become a masterpiece in this situation. This paper analyzes the current development of the public service advertising, and the characteristics of public service advertising in niche media use, test the integrity of public service advertisingin niche media in creative ways to sum up. Any advertising creative should not leave the concrete put in media production as a subset of the advertising industry in the meantime-the publicservice advertising notbe an exception. A small minority use of the media should notonly remain in thestage chose a different presentation to recognize the characteristics of the mediashould evolve into a better realization of creative ways to use. Expansionof different media to complete the transfer of information to increase the novelty of the work, the success of attracting the attention of the audience, to make the design mor e effective. public service advertising in the use of niche media, niche media close to thecharacteristics of the audience of life. Audience participation taking into account thecreative. Sometimes the audience is likely to implementation to complete thecreative part of the interactive delivery of public service information to a certain extent. Cannot be ignored its own environment and the use of features. Creative use of media can be achieved to change the past, the information one-way pass the audience passively accept the status quo and instead become the initiative can inspire the audience, audience participation to complete the message to theaudience recognized the effect.