Application And Research On "Cute Style" In Modern Logo Design

Logo is an important manifestation of the corporate organizational culture, products,services, and also the audience about their first threshold. Similar products, similar signsfilled the world today, how can seize the eye of the consumer instant of time, a very bigproblem to us designers. Modern society is full of competition, the pressure of society,modern, lovely style demands have become increasingly prominent, logo design into a lovelyelement of expression, must be able to enhance the sign of intimacy, the sense of warmth andlovable sense, therefore, cute style "modern logo design is particularly important.This article is a study in the context of such a manner, through the use of literature and aseries of questionnaires, defined starting from the basic characteristics of the cute style to bedefined as an "individual’s subjective understanding and the psychological perception kind offeeling of the outside world."On this basis, we are related to the cute style logo designclassification, methods, applications, trends and other issues. In this paper, a large number ofdomestic and foreign logo design case, a detailed discussion of the cute style logo design, andon this basis, referred to further promote the development of such style logo design path. Wehope that our study for the cute logo design, and grow more lovely to contribute to our world.