Mode Of China’s Cultural Industry "Going Global"

As a new sunrise industry, Cultural industries have played an increasing role in the economicdevelopment of countries. There is a global trend in he cultural field along with the deepening ofeconomic globalization. This aspect of the development of China’s cultural industry has providednot only a broad market demand, but also the development of China’s cultural industry, because ofChina’s cultural industry is still in a relatively weak industrial stage. The international division oflabor is increasingly forming and how to develop China’s rich cultural resources, take advantage oftheir comparative advantages, and seize the world’s cultural market response to the entry of foreigncultural capital and cultural industries gave birth to the road to reform of China’s cultural industry.In this paper, the development of China’s cultural industry focus on the international division oflabor in cultural industries, and explore the existing problems in the process of “going global” ofChina’s cultural industry.The article first introduces the cultural industry ‘s "going global" concepts, models andresearch background; Part two,the theoretical basis of culture, cultural industries and culturalindustries "going global"; Part three, describes the culture industry development status of China’scultural industry to “go out” and the existing problems; Part four, the important role of the culturalindustry to “go out” for the development of China’s cultural industry analysis from four aspects;Part five, describes the latest progress of the international division of labor in the cultural industriesand the development of the situation, draw the conclusions of the international division of labor isforming in cultural industries; part six, describes the development of cultural industries "goingglobal" modes of several developed countries for us to compare and learn from; part seven,usingPEST model to analysis the macro environmental situation of "going global" of China’s culturalindustry, and propose the cultural industry development mode in China and the export regions, thespecific choice of export products; Part eighth, China’s cultural industry to “going global”condition and mode selection policy recommendations.