Film Brand And Feng Xiaogang Film

Feng Xiaogang as a contemporary China’s most influentialdirector, and the social environment are inextricably linked. From1997Feng Xiaogang launched the first celebrate the new year piece"be there or be square" to the expected end of this year released"review1942", the gradual development and expansion of the secretlies in can can break the movie is the essence of art and business ofthe perfect unity, in order to continuously enrich and improve theexpressive force of the film at the same time, seize the pulse of thecommunity, to launch a box office and reputation win big, in the fiercecompetition in the film market changshengbucui.Feng Xiaogang the movie ’s success tells us, only in a clearunderstanding of the current Chinese film development presentsituation, and from the development of relatively mature westernfilms to create brand to draw useful experiences, gradually formed itsown unique style and characteristics of film professionals can getaudience support and recognition, only hold the popular aestheticexperience and tendency, combine their teaching practice, adjusttheir own creative ideas and market demand, in order to graduallyadapt to the film industry’s development trend, in order to form aunique film brand, to form a film and audience interaction, and to be inthe Chinese history of world cinema and leave a space for one person. This paper from China’s film industry of the status quo, focuses onthe analysis of the current Chinese movie to create brand, with FengXiaogang film brand building as example, from various aspects of filmbrand construction made thorough analysis.