The Analysis Of The Male Images Of Contemporary Plane Advertisement In Chinese

Contemporary print ads and more characters as the main element, depicts a successful characters is essential, it is designed to more effectively attract consumers’attention. Long time, women occupy most of the consumption of the consumer market at the same time, modern society due to changes in the structure of men and women in the purchase of goods, its role is also virtually change. The Ci Hai said:"male, husband from men and from the force, the words male at warm hard also." At the beginning of the earliest written records, the men charged with the important task of manual labor and military war, thereby exercise a masculine, robust, powerful, tough, strong character, these features are long-standing male summed up by the people should have a good quality, and with the characteristics of the characters in the print ads have become a model of advertising art, the leading social style to a certain positive role. When you get a new one for magazines or magazines, we often see a ponytail, long hair, the man puffing perfume image appears in the publication cover or title page, the original only in the woman to see Decorations can now also be found in men. We found that male neutral beginning to be accepted and respected.In this study, the reasons for the change from the modern male image, the development trend of the male image of artistic expression, the significance of the changes of the male image and male image several aspects; through the collection to find since the liberation (1949-1978),(1978-2001),(2001-2012) three stages most representative works of print ads are classified and analysis of research and recording.Male image although the trend is changing, but can be summarized as classified After the study, several common performance mode:workers or soldiers exclusive "real man" masculine, handsome manly Petty Bourgeoisie macho street culture of machismo, house husband masculinity. Characters theme in artistic creation has excellent expressive characters will appear in print ads because of advances in printing technology, more and more frequency, the characters of this research will help designers in the creative works find more creative expression, was the designer can design characters when rule-based.Characters cause of the change from the aspects of economy, culture, social system, these studies, male image in the future trends can be predicted to become a sensitive art print ads, print ads for the progressive building blocks.