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The Study Of Relationship Of Plane PSAs And Social Morality

Posted on:2014-01-02Degree:MasterType:Thesis
Country:ChinaCandidate:T ZhangFull Text:PDF
GTID:2235330398479031Subject:Study of design art
Abstract/Summary:PDF Full Text Request
PSAs has a unique moral and aesthetic functions, plays an important role in the social construction of spiritual civilization, in particular, much attention in recent years, flat PSAs and creation in our country. Excellent Work of a lot of graphic design has launched a public service ads, a great influence, but there are some works of poor quality, have little efficacy. This shows that still need to improve the overall level of public service ads creation.Plane PSAs to the role of ideas they convey. Although the rhetoric of public service advertising graphic design work is short, the visual image is also limited, but it contains speculative forces, shining with the brilliance of thought. Graphic PSAs is to use it to promote the ideological significance is to convince the people to educate people. To convey what kind of ideas can have a positive effect and made great propaganda effect, which is established subject to the problems faced.Select the graphic PSAs role in promoting the construction of Public Morality, it could make the current lack of theoretical studies of plane PSAs to promote the development of China’s graphic public service ads; to accelerate the pace of construction of civilized consciousness, optimize the construction of scientific morality and an academic attempt to improve the effectiveness of the civilized image of the spread in today’s academia to promote cross-integration of the development context, drawing on the achievements of their predecessors, a comprehensive study of the relationship between the plane PSAs development and social civilization and ideology construction.
Keywords/Search Tags:Public Service Advertisings, Public Morality, Advertising Design, Civilization
PDF Full Text Request
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