The Study Of The Effect Of Money Priming On Volunteer Behavior

Money is necessary to the satisfaction of such basic human needs as food, shelters, and reproduction, and has various effects on human behaviors. Previous studies have found that money can have an impact on people helping behavior. According to studies of money(Vohs, Mead,&Goode,2006, Zhou&Gao,2008; Zhou, Vohs,&Baumeister,2009), the money is bound to affect people’s helping behavior, we try to do a parallel line of research to examine a different type of helping behavior-planned, long-term helping behavior, taking volunteerism as instantiation. Following the classical priming paradigm of automatically social behavior, using sentence-unscrambling task with money concepts, taking employees of a logistics company as participants, we used situational primes designed to elicit increased or decreased volunteering tendency and volunteerism. Study1examined the influence of money concepts prime on helping behavior and volunteering tendency, study2took the same designed to test the priming effect in "daily life". Study3examined the influence of money concepts and moral traits priming on volunteering tendency and volunteerism.The results demonstrate that fleeting situational primes can impact not only spontaneous behavior, but also volunteering tendency and future volunteer behavior.