Should The Multidimensional Brand Image Promotion Strategy Research

Information explosion,expansion of science and technology, a variety of visual consumption which happened the end of last century, has subtle influence people’s thoughts and ideas. The new century is characterized by openness, inclusiveness and interactivity. Cross-border cooperation in various fields and different professions, changing the public’s thinking and behavior, all contributed to the emergence of brand image multidimensional strategy, which is the future trend of development. All designs are out of the purely two-dimensional visual patterns, expanded to a multi-dimensional and virtual space, and this trend becomes increasingly apparent. The evolution and development of graphic design has naturally penetrate into the brand image, and become an important way for graphic design.There are more and more cross-border cooperation strategy in the process of shaping the brand image. Such as the use of the new carrier, the innovation of expression and the perfect combination of two-dimensional and three-dimensional. In simple terms, these are collectively referred to multi-dimensional strategy. Multi-dimensional strategy can help the company expand market competition and establish good corporate image through expand and use of space, sensory and emotion. The best way for old brand to keep up with the rhythm of the times is catch this opportunity. The theme of this paper is analyze and organize multi-dimensional strategy. The specific method is integrated latest brand strategy through combined with the actual case, and summed up the most fitted multi-dimensional strategy, in order to provide a effective theoretical for our country.Usually, the way of brand image convey information to audience is through visual, but now, the connotation of the brand communication has changed. In order to establish brand image upgrade theory, we must study the feature such as interaction, adaptability, art, and discuss some problems like how to enhancement the modes of brand image, and find the best solution to solve the problems. The theoretical of this study is based on Design Arts study, and combined sociology, psychology and aesthetics. Beside this, in order to summarize effective brand enhancement strategies, this article also combined with the practical experience of international brand.The first part of this paper is introduction, which include the background, significance and purpose of the study. As the theoretical of this paper, the second part provides an overview of the brand image, from the concept and practical aspects. The theme of this article will be further elaborated in the third part, in a view of the basic principle of brand image upgrade and multi-dimensional strategy. A large number of cases will be used in the fourth part, as provide the performance and practices of multi-dimensional strategy for a brand image upgrade. At last, concluded the development trend of brand image upgrade under the multi-dimensional strategy, and guidance the way of development China’s brand.