Literature Fans Phenomenon Of Audience Research

In recent years, a phenomenon of "readers is almost like fans of some writers" appears in the process of literature acceptance. The emergence of the phenomenon is related to the reason of abundant and profound social changing culture. Such as the reducing of literary position, the disenchantment of the literature, the rise of consumer culture, media publicity and so on. They have all contributed to "readers are almost like fans of some writers". In addition, the factors that affect the writer’s fame are increasing, such as personal qualities, social impact, etc.These factors have also contributed to "readers are almost like fans of some writers"."Readers are almost like fans of some writers"not only indicates that literature readers are increasing in quantity. In some sense, it can not suggest that literature is more widely concerning. But the phenomenon indeedly has a profound effect on literary activity. And it is great significant for our further understanding of literature acceptance theory.Therefore it will be worthy of our attention.This article will be on the basis of a comparison between traditional readers and fans audience. It sums up the general characteristics of fans audience in theory. Then it mainly makes Guo jingming’s literary fans audience for example to further analysis the character of the fans audience and the difference between them and traditional readers for understanding the writers and works. Finally the article analyzes the effects of literary creation and literary activities which causes by the phenomenon of’readers are almost like fans of some writers’So that we can get a more comprehensive, more objective understanding for the phenomenon. And it can expand our knowledge and the understanding of literary acceptance theory.Specifically,this paper points four chapters. The first chapter mainly makes a distinguish between the traditional readers and fans readers to be foundation and ground for later chapters. In this chapter first of all, we emphasizes the readers’important position in literary activities and literary criticism by the theory of literary reception and analizes the relationship between traditional readers and writers and works. Next we use fans culture theory to make some related definition and analysis on the definition and characteristics of fans.In summaring the characteristics of the fans, we will focus on the comparence with traditional audience of readers to highlight the difference between the fans and traditional readers on interpreting the works and writers. The second chapter analyzes the reasons of the formation of Guo jingming’s literary fans audience. It makes Guo jingming’s literary audience fans for example, contents his connotation of the works, commercial packaging and planning of writers and works, the propaganda of media exposure, the development various fields of writers and writers and fans strongly interactive features, And writers and fans’s strongly interactive feature. On this basis,we analyze the relationships between Guo jingming and his fans or how Guo jingming’s fans treat Guo jingming and his works. And that presents different characteristics from traditional readers and writers and works. The third chapter sums up the reasons of "readers are almost like fans of some writers" mainly from the more general sense. They include the lower literature status, the disenchantment of the literature, the rise of consumer culture, media promotion, etc. All of these promote the literary audience fans fomation. This chapter attempts to mine in depth on the causes of this phenomenon from the aspects of social economy and culture. The fourth chapter makes analysis and evaluation of effects on literary activities which literature audience fans causes.These effects include the disappear of critical distance,literary transition planning and even tabloidization of creation, etc. We should make the right judgment on the offects. Thus that can further promote our current literary creation.