Study Of Contemporary China "grassroots Star" Phenomenon

“Grassroots star” phenomenon has become a influential contemporary popularaesthetics culture phenomenon. This article adopts the theory of mass culture field ofview, try to uncover the essence, causes, characteristics, significance of the“grassroots star” phenomenon. Around this goal, this article is divided into six parts.The introduction part first points out the necessity and value of researching“grassroots star” phenomenon in contemporary China, and analyzes the differentsiginified of the word “grassroots star”, defines the research object are those people whofrom the bottom of society, non-professional, and quickly became famous entertainersthrough the mass media. At the same time, this part concludes the main results on the“grassroots star” phenomenon so far and points out the main problems in theseresearch.The first chapter is mainly the definition of “grassroots star”. First of all, thepaper describe the typical “grassroots star” phenomenon. Then further analyzes thefeatures of the “grassroots star”:"Grassreoots star" were born ordinary, withoutprofessional learning, but can’t get rid of the “grassroots” tag after becoming famous;The use for elegant art was formalized, don’t pursue of the depth of the elegant art;Under the coarse clothing and elegant art was the dual identity of the "grassroots" and"star". Finally draw the conclusion:"grassroots star" is not a real grassroots or a realstar, without its independency and “grassroots star” belongs to a story of "grassrootsstar". The nature of "Grassroots star" phenomenon is a typical text of popular culture,this article call it as a "grassroots star text".The second chapter explains the causes of “grassroots star” phenomenon. Theappearance of “Grassroots star” phenomenon on the network and television is notaccidental, but has a profound reasons. There are both “the unity of beauty andkindness” aesthetic thinking mode foundation, and also a reflection of social transitionin contemporary China people emotional dilemma; there are both the own law ofdevelopment of mass culture, and also the development of modern media technology.The third chapter is the analysis of “grassroots star text”.“Grassroots star text”contains the demand for identity recognition and emotional catharsis.“Grassroots startext” reflects a variety of contradictions: it is true story but created and fabricated bythe medium, with authenticity and fictionality; It overturns the traditional aesthetics but also fall into the trap of stereotypes; In the “grassroots star text”, the word “grassroots” is symbolic, it is convenient to manipulatein the symbol at any time in order toachieve business objectives. The acception of “grassroots star text” also has itscharacteristics. The audience has a complex mixture of motives and attitudes, such astake the two contradictory attitude motivation and attitude at the same time. Theacceptance of “grassroots star text” appears such fature: suit both refined and populartastes. The boundaries between the aesthetic object and daily life diaappear.The fourth chapter is the review of the “grassroots star” phenomenon. At thebeginning,“grassroots star text” can express public opinion, but with the developmentof “grassroots star text” the tendency of symbolic is strengthened, lose theindependence and embodies the power of the producer. For audience, the influence ofthe “grassroots star text” is not unilaterally. On the one hand, it satisfies people’spsychological needs, on the other hand it provides a kind of illusory satisfaction, blursthe difference between real life and fantasy images.Epilogue part summarize the paper, and pointed out the meaning and value of thepaper.The study of contemporary culture phenomenon is conducive to improve thecultural environment and guide the mass to form a good aesthetic view.