Commercial Fitness Clubs In Fuzhou City On The Customer Value

Sports industry is the most promising industry in twenty-first Century. With the globalization of economy, people’s life, work, leisure way gradually change. Then, the sports industry under this background, will be large-scale development. Commercial Fitness Club Sports Industry as the main body, in its rapid development, due to fierce market competition, business philosophy and management pattern is opposite lag, appeared the phenomenon of chaos. In this case, how to manage good fitness club, a key topic of concern in recent years. Therefore, in this paper, in this context, the customer value in commercial business club, explore how the club to create customer value, which has a certain theoretical value and practical significance.Based on customer value of commercial fitness clubs in Fuzhou city as the research object, using literature method, interview method, questionnaire survey, mathematical statistics and other research methods. First of all, collected a large number of commercial fitness club and the customer value of the related literature, through the analysis, the commercial health club customer value of operational definitions, and the preparation of Commercial Fitness Club customer value dimension scale. Secondly, according to customer value of commercial fitness clubs in the dimension table, preparation of Commercial Fitness Club customer value questionnaire, after consolidation, analysis of commercial fitness clubs in Fuzhou city the current situation feature of customer value, summarized the commercial fitness clubs of different populations of customer value characteristic differences according to the results of the analysis, and proposes the corresponding countermeasure and the suggestion, customer value would be introduced into the commercial fitness clubs in Fuzhou City area, commercial fitness club members to provide the basis for creating value. The conclusions of this study:the effects of commercial fitness club, customer value characteristics of four dimensions:product value, environmental value, employee value, effect value; two, fitness club consumers to female nembers, mostly under the age of40young people, occupation and wide distribution, lifferentiation degree, higher education and high income ratio; three, customer value ’actors for different populations has the effect of difference; four, club members on Aerobics and fitness effect higher recognition, in the service value and environmental value two respects to need to strengthen.