Nba Market Service System Enlightenment To Our Country Track And Field Events

The United States is the world’s most NBA has commercialized, oneof the most successful sports team. In many sports events in the United States theoperation of the NBA similar imitate method, but after all their events have theirown characteristics characteristics. Imitate the NBA operation characteristics of thecombined with special features of their respective operation competition, may be onthe hardware or software on facilities there were some problems to little effect.China’s track and field association of track and field events as the highest association,whether in hardware and software facilities has certain advantages. If the UnitedStates the NBA’s management system and the market operation strategy can givesome enlightenment of track and field events, for our country the track and fieldevents market service system success or not, in success probability, whether ininternal and external environment condition has considerable risk. So for our countrythe track and field athletes and track and field lovers, the improved market servicesystem has more than ever the desire of the event to and watch the appeal; For ourcountry the track and field events for the development of improved market servicesystem of track and field events more can promote the steady development. Thearticle in the whole process of research in track and field events market servicesystem of related problems are put on a background, mainly by using the method ofliterature, logic analysis, mathematical statistics method of scientific research. Fromthe concept of sports market services defined; Of track and field events and NBAleague management system contrast; The NBA and market operation strategy oftrack and field events contrast analysis; Whether from the nature of theorganizational structure, the source of funds direction, or from the event schedulecontrast; Their respective culture promotion methods; Operation strategy includingmarketing partner, the introduction of foreign athletes coaches, exploit theirrespective domestic foreign markets; Whether in media cooperation to strengthenand improve the social attention effect of the methods in, or contribute to thecommunity, improve the enterprise culture and the methods of image, let of trackand field events and NBA league market service system do horizontal comparison.Through the comparison shows: in the management system both essentialdifferences exist; In the market operation management, organization structure, format race, culture promotion and the market development methods in all has thevery big difference. Analysis of track and field events the existing problems and themarket service system in China to NBA track and field events of the enlightenment.To improve competition competition system; Expand the origin of capital channel;Enhancement of the track and field sports publicity and so on, with expectations oftrack and field events for market service system to provide the theory basis and thereference opinions.