The Study On Chinese Sports Public Information Service Industry

This thesis is about the theory and practice research of sports public information in our country. This paper uses the methods of literature analysis,logic approach, mathematical statistics and experts interviews and answers these four questions respectively. First, what is sports public information service?-that is the definition, connotation and feature of public sports information service. Second, what’s the current situation of sports public information service in our country? Third, what’s the provider of sports public information service in our country, for whom and how to provide? Fourth, what’s the deficiency of sports public information service and how to develop in the future? At the same time, this paper fully explained and know the above four problems and the research foundation, comprehensively evaluate the effect of the our country’s sports public information service and hopefully give the theoretical and practical guidance to sports public information service.The main structure of this paper:first,clarify the relative concept of the information service of the public sports related concepts. Second, make clear of the development process of the sports public information service. Third, the paper probe the current situation of the sports public information service during the social transition period in our country, and analyze unbalance condition of sports public information service in our country from muti aspects and sums up the reason. Finally, theoretically construct the new development of our country’s sports public information service from the personal view.The difficult point of this research:first, define the concept of sports public information service, classification and concludes the characteristics; Second, collect the data of intangible "information"The innovative point of this paper:define the concept of sports public information service industry and the relationship between sports industry and sports products, and picked out the deficiencies and countermeasures in the development of our country’s sports public information service industry during the social transition period, in accordance with the latest lifted polices and regulations related to "the twelfth five-year plan". It has certain reference meaning and value meaningful for the further integration of sports information resources and optimization of market allocation.Sports public information service industry in the sports industry economics research field is still rarely researched, so the importance of this study is to not only understand the development history of our sports public information service and find out the existing problems, and to explore new thinking, new methods, new technology for social construction and development serve to the sustainable development of our country’s sports public information service industry. The research results has more realistic significance.The standing point of this paper is to puts forward the current development strategy of public sports information service. The main body of provider of sports public information service put "people’s livelihood" as the concept, with "fairness, justice and openness" for the principle, the construction of "sports power" as the goal, to construct the harmonious society is the blueprint for the next stage is the development of thought. According to this thought, formulate the corresponding development measures.Take an overview of the full text, the author analyzes the four questions raised at the beginning of the paper, first, sports public information service based on cooperation, emphasize the government’s service,the rights of the citizens. In order to let all market participants will be free for sports and related information, use all sorts of existing means, provide the participants with paid or free service of sports public services which which including the characteristic content used as interconnected sports phenomenon and the law of public sports. Second, the present situation of our country’s sports public information service during the transition period is the content of competitive sports is extremely rich, and the school sports and mass sports content is "malnutrition". Third, our country sports public information service oriented by the government, provided by a variety of media; provide for the society; provide in order to let all the members of the society are reasonable to obtain the sports public information. Fourth, the are still some deficiencies in our country’s sports public information service, such as the unbalanced economic support, the poor policy support, the unsoundness of social supervision system. The above problem is the critical point of our country’s sports public information service for the future development and also the keynote of this study.