The Image Landscape And Urban Brand In Sports Games Against The East-west Culture Difference

Visual image of the sport more and more events will be held in state and cityattention.Visual image through the event system design, will host country and the city’sgeographical, historical and cultural traditions with events to be integrated personality andtaste，Visual impact through the effects of image design and communicate the value produced,far more than sporting events created by the direct material achievements.This in-depth analysis of the major sports will be the status of the image system designand the impact on the city brand, Through participation in research projects: large-scale imageof the landscape and urban sports brands, combined with the image of the Games topersonally participate in the Twelfth People’s Republic of practice system design, Of refiningthe sport will be the visual image of the basic concepts, to build a sports will be the visualimage analysis of the basic theoretical structure, summed up the sport will be the visual imageof the design elements involved in its design features, and analysis of China’s sports visualimage system design application case. This will be the difference between Eastern andWestern cultural values of the image for large systems and urban sports brands in-depth studyand comprehensive analysis and comparison of the visual image of the Chinese sports systemdesign and image design system, Western Games, Applications, Use of a microcosm of thetwo cultures, two different styles of images through the landscape of comparison, we can seethe East-West cultural differences. Which is the main discussion will be the visual image ofthe sport in various parts of the system design, especially for the visual image of the keydesign elements in the resolution, which will open up the visual image of the systematicsports new area of research.Paper by studying the specific design and promotional events organized to improve theimpact strength, while the overall image of the city landscape through the creation of a citybrand of charm. Comprehensive discussion of the city’s image of the brand’s relationship withthe urban landscape, and through the three sub-sub-study, namely, cultural, visual image ofthe landscape, events scene and urban landscape image, audio-visual network image of thelandscape of research and careful study of each different aspects of the landscape impact ofthe overall city image and branding of the city’s role and significance. Put forward the imageof the city and the city to improve brand promotion active strategy.